Got back from a few days in Barcelona. Went through my mail and saw the latest issue of TIME. Was attracted to it because its main feature is an article on "How To Help Those Left Behind" written by Bill Gates. (Internet version of article)

It discusses his idea on Creative Capitalism, how we should pursue business opportunities that exhibit social responsibility by creatively delivering solutions to needy problems and helping out those who need it whilst profiting from it too.

He shares several examples including that of how Vodafone's Safaricom mobile company in Kenya is offering pay-per-second payment cards to people in Kenya and as a result, they have 10 million customers (Rather than their initial estimated 400,000 maximum). Not bad. He also highlights the (RED) campaign, started after great persistence by Bono and others. (RED) branded stuff is sold by companies worldwide and donates a chunk of each sale to a fund fighting poverty and AIDS in Africa.