Succeeding wildly in modern business is about creating unforgetable experiences for your customers, thus allowing you to leverage continuous and repetitive business.

 Giving them a moment of inspiration, joy, laughter, wisdom or insight is usually something that will impact them for the rest of their lives, and ultimately make them advocates of your brand and product line.

 A personalized business usually creates an unforgetable experience each and every time for their client.

 An assistant who deals with customers promptly, efficiently, joyfully and with love usually leaves a mark of warmth.

 An air hostess who attends to your needs in a flight, and goes the extra mile to check you are comfortable with a smile will leave a mark.

 So to will a cab driver who helps you find your destination, a bus driver who waits as he notices you run to the stand, a tour guide who waits as you slowly catch up, and the dentist who checks your teeth with care and love because he is passionate about his job.

 Create unforgetable experiences and you or your business won't be forgotten.

 Here's another example: The weekend just gone was the Young Jains convention, "Bridging The Gap". Over 150 people attended. Because of the love, compassion and culture from the entire team and audience, the weekend was awesome. That level of warm welcoming elevates the content and delivery to a deeper meaning. The end result: a transformative, unforgetable experience.

 Run a business or other operation? What unforgetable experience are you creating today? Do share...