Jain Business Ethics - An Oxymoron?

At a discussion event about Jain business ethics led by Dr Atul K Shah of Diverse Ethics Ltd.

UPDATE (21/03) - It was an interesting event. We discussed the theory and practical elements of Jain dharma that are important in ethical business practices, primarily touching on the main vows of Ahimsa (non-violence), Satya (truth), Aparigraha (non-possessiveness) and Asteya (non-stealing), whilst touching briefly on the permanence of the soul and the impermanence of the body that drives the business. There was an interesting difference of opinion where some though that profit maximization is fine if profit is channelled in the right way, and others felt that business should just be there to make all that's needed. What do you think?